Thursday, March 19, 2015

New Media and Technology

http://www.nytimes.com/2015/03/19/business/media/sonys-playstation-vue-is-introduced-in-3-cities.html

Sony is entering the battle for TV audiences. The Playstation 3 and 4 will now be providing content similar to Roku and Apple TV. This article relates to the interactivity discussions we have been having in class. Cable and Satellite television for the most part follow one way communication model and have very little interaction. However, with new content providers like Netflix, Hulu, Amazon Prime, individuals have more control over the content they watch. People have the choice of what to watch, when to do so, and where they are going to watch. Cable and Satellite are losing more of their audience every year to these alternative providers. Television is in the slow process of converting to this interactive style of watching and with video game systems joining in I believe things will go a little faster.

I chose this article because of all the media I believe that television is facing more change than any other medium and it's happening extremely fast.